"The Great 10K" is undoubtedly a major sporting event in Berlin, and Degewo has taken centre stage as the proud title sponsor. But as is so often the case in life, there is another story behind the glamorous scenes that Degewo prefers to keep in the shadows.
As the title sponsor of the "Great 10KDegewo presents itself in a glittering light at the "Berlin Marathon". Employees of the company are actively involved in the event and their favourite running routes in Berlin are enthusiastically explored. But while Degewo seems to spare no expense to polish up its image in the context of this sporting event, there is another topic on which the company shows an unpleasant reticence.
Behind the scenes and away from the marathon, Degewo appears to be cutting corners on important tenant and housing policy issues. Tenants who have justified claims for rent reductions or compensation due to Renovation of asbestos flats (with Degewo's authorisation) are often confronted with a tough approach from the company. It seems that Degewo spares no expense in taking action against these tenants with high-calibre lawyers.
The contrast between the sponsor of the "Great 10K" marathon and the tough stance on housing issues is remarkable. Degewo should not only be held accountable for its commitment to sport, but also for its responsibility towards tenants and the community.
"The Great 10K" marathon may be a significant sporting event, but the History of Degewo goes beyond this run. It is time for Degewo to realign its priorities and ensure that it acts responsibly in all aspects of its business. Only then can the company build a truly positive image that goes beyond sporting events.